Greenwashing – We’ve All Heard of It. But Are We Calling it Out?
In today’s packaging industry, it’s crucial to look beyond the marketing “spin” and focus on evidence-based sustainability. Greenwashing is leading people in the wrong direction, especially with tightening regulations and policy changes. Don’t fall for claims without scientific backing. When evaluating packaging, use a cradle-to-grave life cycle approach that accounts for all inputs (raw materials, […]