The Role of Food Packaging in Branding Your Products
The food industry is rife with competition. When customers have so much choice, how can you stand out and get the attention you deserve on the shelf? Branding is key differentiator when it comes to grabbing attention and building customer loyalty. It’s becoming more important than ever for food brands to make a strong impression […]
Food Packaging Clarity: The Evidence is Clear
When you’re considering what kind of food packaging is best for your food business, it can be hard to know what to look out for. What matters to consumers? What are the factors that can drive the decision to purchase your product above your competition’s? Packaging clarity might not spring to mind straightaway, but research […]
The Future of Packaging: Four Key Trends in The Coming Decade
The packaging industry has grown by more than $60 billion in the last few years, keeping a steady annual growth rate of about 2.0%. Currently, packaging plays a crucial role in product positioning, increased customer retention, brand recognition, and getting more sales. However, what about the future? A Smither’s report on the future of packaging […]
What is PET? – All your questions answered!
PET is a lightweight, transparent, strong, and durable plastic commonly found in the packaging of soft drinks and soda bottles. PET stands for polyethylene terephthalate and is also known by other abbreviations like PETE, PETP, PET-P, PETG, or APET. It was first created in North America, in the mid-1940s, in a fibre form branded as […]
