Tired of Seeing Packaging Claims That Don’t Hold Up? Here’s how to cut through the greenwashing
It’s crucial to look beyond the marketing “spin” and focus on evidence-based sustainability. Greenwashing is leading people in the wrong direction, especially with tightening regulations and policy changes. Don’t fall for claims without scientific backing. When evaluating packaging, use a cradle-to-grave life cycle approach that accounts for all inputs (raw materials, energy) and outputs (emissions, […]
Are You Sure Your Packaging Is Sustainable? Here’s the Data You Need.
Today’s consumers are overwhelmed by greenwashing—marketing that overshadows the facts. Many packaging solutions are promoted as eco-friendly, but the data tells a different story. Using the ReCiPe methodology (a trusted Life Cycle Assessment tool), the study compared common packaging materials: PET, RPET, paperboard, and glass. Here’s what we found: PET and RPET plastics consistently outperform […]
Greenwashing – We’ve All Heard of It. But Are We Calling it Out?
In today’s packaging industry, it’s crucial to look beyond the marketing “spin” and focus on evidence-based sustainability. Greenwashing is leading people in the wrong direction, especially with tightening regulations and policy changes. Don’t fall for claims without scientific backing. When evaluating packaging, use a cradle-to-grave life cycle approach that accounts for all inputs (raw materials, […]
