Greenwashing

In the fresh food sector, sustainable choices matter—but only when grounded in science, not perception. A comprehensive review of 53 peer-reviewed Life Cycle Assessment (LCA) studies challenges common misconceptions and highlights why plastic packaging often performs better than alternatives across critical environmental metrics. Key Findings: Plastic vs. Paper: While paper is often viewed as eco-friendly, […]

It’s crucial to look beyond the marketing “spin” and focus on evidence-based sustainability. Greenwashing is leading people in the wrong direction, especially with tightening regulations and policy changes. Don’t fall for claims without scientific backing. When evaluating packaging, use a cradle-to-grave life cycle approach that accounts for all inputs (raw materials, energy) and outputs (emissions, […]

Today’s consumers are overwhelmed by greenwashing—marketing that overshadows the facts. Many packaging solutions are promoted as eco-friendly, but the data tells a different story. Using the ReCiPe methodology (a trusted Life Cycle Assessment tool), the study compared common packaging materials: PET, RPET, paperboard, and glass. Here’s what we found: PET and RPET plastics consistently outperform […]

In today’s packaging industry, it’s crucial to look beyond the marketing “spin” and focus on evidence-based sustainability. Greenwashing is leading people in the wrong direction, especially with tightening regulations and policy changes. Don’t fall for claims without scientific backing. When evaluating packaging, use a cradle-to-grave life cycle approach that accounts for all inputs (raw materials, […]

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