Greenwashing – We’ve All Heard of It. But Are We Calling it Out?

In today’s packaging industry, it’s crucial to look beyond the marketing “spin” and focus on evidence-based sustainability. Greenwashing is leading people in the wrong direction, especially with tightening regulations and policy changes.

Don’t fall for claims without scientific backing. When evaluating packaging, use a cradle-to-grave life cycle approach that accounts for all inputs (raw materials, energy) and outputs (emissions, by-products, waste infrastructure). This is how we ensure truly sustainable decisions are made.

Want the facts? A recent Franklin Associates – Life Cycle Assessment For PET Container, 2023

confirms PET plastic outperforms aluminum and glass in critical areas like emissions, energy use, and waste.

Download the Full Report to discover how PET packaging supports your sustainability goals.

Or contact Multisteps to discuss how our sustainable packaging solutions can reduce your carbon footprint without compromising environmental goals.